Woman in glasses looking at the camera -Why being good isn’t enough anymore - The Kristi Jones Show Podcast

Why being good isn’t enough anymore is something I have been thinking about deeply lately, and I know I am not the only one. There was a time when being competent, dependable, and hardworking naturally led to growth. You kept your head down, delivered great work, and the next opportunity followed.

For many high performers today, that formula feels like it has stalled. You are capable. You are trusted. You show up. Yet there is a quiet restlessness that says, “I know I have more in me than this.”

That feeling is not ingratitude. It is a signal.

Listen to the full podcast here:

Why Being Good Isn’t Enough Anymore in This Season

The professional world has changed, and so has leadership. Being good at your job is now the baseline, not the differentiator.

Good keeps things running.
Bold moves things forward.

When you rely only on being good, you stay safe. And safety has a ceiling. It protects you from failure, but it can also protect you from visibility, influence, and growth.

This is where many talented people quietly plateau. They are doing everything right, but nothing new.

Why Being Good Isn’t Enough Anymore Without Confidence

Two women talking in the office, Why Being Good Isn’t Enough Anymore Without Confidence - The Kristi Jones Show Podcast

Competence builds trust, but confidence builds impact.

You can be excellent behind the scenes and still be overlooked if you are waiting to be invited into bigger rooms. Confidence is not arrogance. It is ownership. It is the willingness to raise your hand, share your ideas, and stand behind your value.

When competence is not paired with confidence, your influence stays smaller than it needs to be.

Why Being Good Isn’t Enough Anymore When You Wait to Be Noticed

One of the biggest shifts high achievers need to make is understanding that visibility is no longer automatic. Waiting for someone to recognize your work often leads to frustration.

RELATED: Lead Boldly, Live Fully: A Wake-Up Call for Multifamily Pros & High-Achieving Women

Influence today requires initiative. It requires sharing your perspective, building relationships, and being willing to be seen.

This does not mean becoming someone you are not. It means allowing others to actually see the value you already bring.

Why Being Good Isn’t Enough Anymore Because Doing More Is Not the Answer

When things feel stuck, the instinct is often to work harder. More hours. More effort. More tasks.

But more effort inside the same box rarely creates a breakthrough.

The shift is not about doing more. It is about doing differently. It is about being more intentional with your voice, your presence, and the way you lead.

Why Being Good Isn’t Enough Anymore and What Thriving Looks Like

Thriving in this season of life and leadership looks like alignment. It looks like using your strengths boldly instead of quietly. It looks like influence, not just reliability.

Thriving means you are not only the person who gets things done. You are the person who helps shape what gets done in the first place.

If this message resonates, you may want to revisit two recent conversations where I unpack growth, identity, and stepping into your next level:

→ Episode 144: Choosing Your Own Opportunities in 2026
→ Episode 145: Making Space for More Impact

If you’re looking for coaching opportunities to live your life to the fullest you can learn more here about my one-on-one coaching opportunities or my Flourishing Edge Membership with my Flourishing Edge program.